MESSAGE MEETS MISSION
No doubt we’re all familiar with mission statements, and also messaging. Companies, charities, celebrities, and private citizens spend fortunes on crafting their mission statements and their messaging and of course, politics seems to be all about messaging these days!
We can all identify various people and organizations by their messages.
“Think Different.” – Apple. “May The Force Be With You.” – “Star Wars” Franchise. “Ending the Injustice of Poverty.” – Oxfam. “Medical Care Where It’s Needed Most.” – Doctors Without Borders. “Back-to-Basics.” – Former UK Prime Minister John Major. The list goes on…
All these mission statements in the form of slogans are short and simple. They encapsulate perfectly what the organization and/or individuals stand for and what they do. It’s the perfect marriage of being and doing.
Here at World Game-Changers, we constantly work on expressing our mission, vision, and values, yet our core idea has remained constant. We’ve talked about “Planting the Seeds for Change,” “Together as One,” Our podcast has the tagline/signoff: “Remember, the world’s changing: How will you respond?”
“Delivering Life-Enhancing Messages.”
